Senior Growth Marketer

About Handshake Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling—from freelance AI training gigs to first internships to full-time careers and beyond. In 2025, we tripled our ARR at scale. Why join Handshake now: • Shape how every career evolves in the AI economy, at global scale, with impact your friends, family, and peers can see and feel • Work hand-in-hand with world-class AI labs, Fortune 500 partners, and the world’s top educational institutions • Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others • Build a massive, fast-growing business with billions in revenue The Role Handshake AI connects frontier AI labs with the domain experts they need to train their models—PhDs, engineers, lawyers, doctors, and more. When a lab needs thousands of specialists activated within days, our growth team makes it happen. We’re looking for a Senior Growth Marketer with a focus on paid social to own acquisition channels end-to-end, scale LinkedIn and Meta, break into untapped platforms like TikTok, and serve as a thought partner on project-level budget strategy. This role sits within our product org, so funnel changes move fast. • Paid Social: Own and scale LinkedIn and Meta as our primary growth channels—managing campaign strategy, creative iteration, audience targeting, and daily optimization to hit cost-per-activation targets • New Channels: Launch net-new paid social platforms (TikTok, Snapchat) from zero, with structured tests, clear exit criteria, and a scaling plan for what works • Channel Coverage: Take 1–2 existing channels off our current Growth Marketer’s plate, contributing to Google and Reddit alongside your paid social focus • Speed: Respond to same-day campaign needs—when delivery ops surfaces a ramp requirement, campaigns are live within hours • Budget Modeling: Translate project ramp plans and bill rates into channel spend forecasts, owning cost-per-activation accountability for each engagement • International Expansion: Pioneer growth into new markets—starting with Canada and UK, and eventually Spanish-speaking markets in Mexico and LatAm You Have • 5+ years in growth or performance marketing with a focus on paid social channels • Hands-on LinkedIn and/or Meta experience—campaign builds, creative testing, audience strategy, and bid optimization • $1M+ in annual ad spend managed across paid social and other paid channels • Experience launching a paid channel from scratch—business case, test structure, and scale • Ability to build channel-mix budget models from a ramp plan and CAC target • Creative self-sufficiency: you write copy and iterate on ads without waiting on a designer • Comfort with spiky, project-based demand and making fast decisions with incomplete data Bonus Points: • Experience with TikTok, Snapchat, or other emerging paid social platforms • Familiarity with AI training, data labeling, or model evaluation • International campaign experience across multiple markets or languages We Offer Handshake delivers benefits that help you feel supported—and thrive at work and in life. The below benefits are for full-time US employees. • 🎯 Ownership: Equity in a fast-growing company • 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching • 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching • 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend • 📚 Growth: $2,000 learning stipend, ongoing development • 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office • 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days • 🤝 Connection: Team outings & referral bonuses Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers .