Senior Demand Generation Manager

About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. About the role This is a dedicated ownership position responsible for: • Turning Swap's website into a compounding pipeline engine. • Winning the next phase of demand across AI-driven and traditional search. • Driving measurable organic growth across SEO, AEO, and GEO. • Converting traffic into pipeline through disciplined CRO and experimentation. You will sit at the intersection of Brand, Product, Paid Media, and RevOps — building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale. Requirements • 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record. • Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery. • Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic. • Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting. • Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems. • Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies. • Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly. • Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus. Responsibilities • Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces. • Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them. • Partner with web, design, and brand teams to optimize site performance and conversion across the funnel. • Build a per-account and campaign landing page system that supports targeted and ABM growth motions. • Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency. • Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM. • Build scalable backlink and authority programs to strengthen domain authority and organic performance. • Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale. • Track and report on growth metrics tied to pipeline and revenue — and translate performance data into clear, prioritized action. • Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid. Compensation The base salary range for this role is $135,000–$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build. Benefits: • Competitive base salary 💰 • Stock options in a high-growth startup 🚀 • Competitive PTO with public holidays additional (and your birthday off!) 🌴 • Pension contributions 🛡️ • Private health 🏥 • Gym and wellness benefits 💪 • Mental health benefits 🧠 • Quarterly team offsite budget 🎉 • Thursday happy hour 🍻 • Breakfast Mondays 🥐 Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.