Marketing Operations Manager

About the Role The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution. Reports to: VP of GTM Operations Pay Classification: Full-Time, Exempt Responsibilities • Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements • Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives • Utilize data orchestration tools like RingLead to scale our record management and hygiene programs • Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods • Maintain and enhance data quality through enrichment tools and lead routing systems • Define and track, along with leadership, KPIs relevant to the marketing organization • Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows • Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack • Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins • Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures • Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks • Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity Minimum Qualifications EDUCATION • Bachelor’s degree in marketing, business, or other relevant fields preferred EXPERIENCE • 3+ years of experience in marketing operations or related roles • Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders • Ability to manage marketing programs using Asana as a project management tool • Strong understanding of marketing automation, email marketing, and campaign analytics • Proficiency in managing and integrating marketing tech stacks • Proven knowledge of relevant tools and platforms • CRM & Automation: Salesforce, Pardot • Lead Management & Routing: RingLead, Chili Piper • Data Enrichment: ZoomInfo, Apollo, Clay • Analytics & Reporting: Google Analytics, Looker • Project Management: Asana • Excellent communication and organizational skills • Ability to work independently and collaboratively across teams SKILLS • Ability to meet deadlines with a high degree of motivation • Excellent communication skills • Thrives in a fast-paced environment • Ability to work individually as well as collaboratively