Director, Integrated Marketing Campaigns

Summary We are seeking a Director, Integrated Marketing Campaigns to lead Temporal’s end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel; partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle. What You’ll Do • Campaign Strategy & Execution • Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ). • Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions. • Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets. • Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message. Enterprise New Logo Pipeline • Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events. • Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets. • Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs. Commercial Self-Serve & Developer Growth • Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies. • Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team. Growth & Expansion Campaigns • Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts. • Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads. Account-Based Marketing (ABM) • Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps. • Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts. • Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness. International Expansion — EMEA & APJ • Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams. • Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning. Team Leadership & Performance • Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth. • Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities. • Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment. • Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance. Who You Are We value folks who bring strong experience and a genuine point of view, as well as a growth mindset to take on new challenges. • 10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability. • Proven track record building and scaling global integrated campaign programs across enterprise, commercial, and international segments in a high-growth SaaS environment. • Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration. • Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred. • Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns. • International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams. • Strong analytical mindset with experience building attribution models, owning pipeline dashboards, and optimizing program mix. • Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling. • Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment. Compensation • The estimated pay range for this role is $240,000 - $285,000. • This role is eligible to participate in Temporal's equity plan.