Job Overview
Job Responsibilities:
Communication Strategy:
• Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
• Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
• Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
• Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
• Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
• Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
• Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
• Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
• Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
• Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
• Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
• Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
• Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Administrative
• Create accurate quotations, and invoices for marketing team products/services.
• Monitor outstanding debts and follow up with clients for timely payments.
• Assist in payment collection and send payment reminders.
• Organize legal documents (e.g., vendor agreements, NDAs).
• Maintain a filing system for physical and digital records.
Key Requirements:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in Influencer Marketing or KOL Management.
• Strong understanding of influencer marketing, KOL engagement, and social media trends.
• Creative mindset to develop engaging and compelling video content.
• Excellent communication and coordination skills.
• Ability to analyze data and generate performance reports.
• Proficiency in Microsoft Office, Google Sheets, and Google Slides.
• Creative and adaptable mindset with a flexible approach to work.
• Detail-oriented and well-organized in managing multiple projects.
• Passionate about skincare and beauty trends.